By now you probably already know about Anheuser-Busch purchasing all of the advertising spots for this week’s (Oct. 17) Saturday Night Live (note the banner ad on the website).

A brief article in Brandweek quotes the president of  NBC Universal ad sales as saying the deal is the type of innovation the network is seeking with advertisers.

Meanwhile, A-B’s VP of marketing is quoted as saying the deal will allow the incorporation of, “Bud Light Golden Wheat authentically as part of the show’s content.”

The AB-SNL partnership is in line with a similar deal recently announced between Microsoft and the Fox series, Family Guy.

Read the Brandweek article here.

-Tim Hynds

Tags: ale, anheuser-busch, beer, brandweek, bud light golden wheat, marketing, saturday night live

This entry was posted on Friday, October 16th, 2009 at 12:09 pm and is filed under The barroom, beer news. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.