A-B InBev deal at a glance
Date: 11/12/2008 12:53 PM
By The Associated Press
Anheuser-Busch’s shareholders approved the sale of the company to Belgium-based InBev on Wednesday. Here’s a look at the $52 billion deal:
-Anheuser-Busch InBev will be the world’s largest brewery, producing an estimated 460 million hectoliters of beer annually.
-InBev’s strategy is to increase sales of Budweiser and Bud Light in overseas markets where the beers are currently niche products.
-InBev CEO Carlos Brito, who will head the new company, has said Budweiser will become a global product along the lines of Coca-Cola or Pepsi.
-While Anheuser-Busch spends hundreds of millions of dollars annually in marketing, the company has focused mostly on its U.S. customers.
Source: InBev SA
Copyright 2008 The Associated Press.
