When you’re out shopping for Christmas presents, you tend to notice things, right? After hitting every store at every mall in a 200-mile radius, I came to realize those “teen” clothing store clerks are a lot like high school kids.
The sales people at Abercrombie and Fitch, for example, are too cool for the room. They’re like the football captain and the prom queen. If they acknowledge you, you should feel honored.
Get the picture?
Then we go to the Buckle and American Eagle. Their clerks are like student council members. Eager to please and overfriendly — like they’re looking for votes or someone to serve on a committee.
We move to The Gap, where the kids are like art or music students. A bit aloof but able to put together a good outfit. They’re the artsy ones of the bunch.
At Hollister, dude, we find the surfers, the stoners, the skippers.
Then, we wind up at Old Navy, where you find the kids who may get involved in school activities, but they’d rather have a job and the money that comes with it. Can you help me? Just get in line.
Obviously, there’s a pecking order. But to get their attention, you’ve just got to know who you’re dealing with.