Hollywood speak
Thursday, July 31st, 2008“At the end of the day, it is what it is.”
“That’s fierce.”
If you’ve heard someone use those phrases, he or she has been affected with “Hollywood speak.” It’s a way of talking in code and, every year, new catchphrases emerge.
This year’s contenders:
Reset or reboot: Start over. “We’re going to reset the series this year since the writers strike prevented us from having a full season.”
“Low-hanging fruit”: An easy decision. “Doing another reality show is low-hanging fruit.”
“Commands a great deal of respect”: Extremely difficult to work with. “She’s an actress who commands a great deal of respect.”
Can you drop them into conversation? If not, just reset the dialogue.


