Dell picks WPP Group to handle advertising
Posted: Monday, December 03, 2007
ROUND ROCK, Texas (AP) -- Dell Inc. announced Sunday that it would partner with advertising giant WPP Group PLC to create a new marketing agency that would handle $4.5 billion in Dell accounts over three years.
Dell's advertising and marketing business had been spread among 800 firms worldwide. The new agreement will allow the company's partner to spend 100 percent of its time thinking about customers, rather than how it will get the next assignment, said Casey Jones, Dell vice president of global brand marketing.
"Dell has made world-changing advances in the management of the supply chain. We are now applying that same discipline to our marketing," Jones said. "We are making a mutual investment in people, processes and technology to provide greater continuity of the Dell brand globally. And we will operate together as one marketing and communications team."
It's been a rough time for Dell since August 2006, when the computer giant first disclosed an internal accounting investigation and issued a massive notebook battery recall. A few months later, Dell lost its No. 1 position in the PC market to Hewlett-Packard Co. and has yet to gain it back.
Extensive changes have followed, including the return of Michael Dell as CEO, a global effort to make some of its consumer products available at retail stores instead of only on the Internet, and plans to lay off 10 percent of its work force.
Dell's advertising and marketing business had been spread among 800 firms worldwide. The new agreement will allow the company's partner to spend 100 percent of its time thinking about customers, rather than how it will get the next assignment, said Casey Jones, Dell vice president of global brand marketing.
"Dell has made world-changing advances in the management of the supply chain. We are now applying that same discipline to our marketing," Jones said. "We are making a mutual investment in people, processes and technology to provide greater continuity of the Dell brand globally. And we will operate together as one marketing and communications team."
It's been a rough time for Dell since August 2006, when the computer giant first disclosed an internal accounting investigation and issued a massive notebook battery recall. A few months later, Dell lost its No. 1 position in the PC market to Hewlett-Packard Co. and has yet to gain it back.
Extensive changes have followed, including the return of Michael Dell as CEO, a global effort to make some of its consumer products available at retail stores instead of only on the Internet, and plans to lay off 10 percent of its work force.
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mason wrote on Jun 25, 2009 9:08 PM:
Yeah Right wrote on Dec 5, 2007 8:14 AM:
Dick wrote on Dec 3, 2007 6:19 AM: