SIOUX CITY -- Again this holiday season, the city's Economic Development Department has launched its "Home Again" marketing campaign inviting former residents to return to Sioux City.

Advertising will begin this weekend targeting parents and families who want to see their children move back to town, Anne Westra, economic development specialist, said. People will be directed to a Web page affiliated with the department, at www.locatesiouxcity.com/home.

Westra said the campaign promotes developments that have taken place in recent years in the city and urges parents to share the Web site with their children. Factors important to those considering a move include employment, housing, education, events and attractions.

The Web site includes a new feature entitled "Share Your Story." The area offers an opportunity for people to write about their personal experiences as to why they chose to move back to Sioux City and why they enjoy living here.

A job forum is available for both employers and potential candidates to post information regarding employment opportunities and requests. Partnerships with the Young Professionals of Iowa Ambassador Program and Iowa Workforce Development are also helping to connect young professionals with employers in the area.

"We enjoy sharing the outstanding quality of place that Sioux City has to offer young professionals," said Marty Dougherty, economic development director. "Through the Home Again campaign we are able to attract young talent to our region allowing our local businesses to prosper."

-- Lynn Zerschling